About us

1. Introduction 

• Mamdouh Diab &Co. was established in October 1993 as an import company with a starting Capital of 20,000 EGP (£ 3,500) at the time exchange rate.
• Until January 1994, no imports were made and all efforts were made to select the proper line of business based upon which the company will be specialized in.
• In February 1994, the company’s nature was changed from a single entity into an equal share company with a partner introduced and the capital was then raised to 40,000 EGP (£ 7,000) at the time exchange rate.
• In March 1994, the first business trip was made to California, USA to sign the first agency agreement with a Pool and Snooker table manufacturer “Murrey International” which also manufactured 10 Pin Bowling Equipment and Lanes.
• In May 1994 , the first 9” pool table was imported to Egypt by air freight in order to be displayed at the Sports and Fitness exhibition that took place in Cairo Marriott Hotel within the same month . Meanwhile, a 40’ container order was placed containing 32 different model pool tables. The table was sold within the exhibition at an approximately 20 % loss value , however 3 other tables were sold on catalogue.
• Within the 90 days time duration between manufacturing and shipping transit time since the date of order, almost 20 tables out of the 32 were already sold Eight of these tables were sold to a customer who intended to open a public pool club that was named “Antique” after one of the table’s name model . The rest were sold to private owners to be installed within their villas.
• In August 1994, Antique club was inaugurated and operated 24 hours a day with a two day reservation cue line and the rental rate / hour / table was 20 EGP (£ 3.8) at the time.
• The great success witnessed there was the drive for many other customers to start a similar business which itself was the trigger for a great boom in this line of industry.
• The remaining of the first 40’ container was entirely sold in cash in no time, other orders were immediately in place.
• The customer demand on pool tables was so aggressive to the extent that 95 % advance payments were obligatory and the company’s cash flow as well as capital increased exponentially .
• Murrey International company at the time had to assign an exclusive tables production line to fulfill and meet our stream of requirements.
• On the third container order from Murrey, snooker tables were included and were not found up to the required standards, based upon which other suppliers were sought and Thurston was the selected candidate as Riley had an assigned distributer in Egypt.
• Many other overseas companies in the Billiards line of business were addressed and exclusivity agreements obtained.
• In January 2000, Laners Egypt was changed again from a partnership company into a single entity whereby the partner had bought the other share at an equivalent company worth of approximately £ 1.1 million at the time exchange rate.
• Once the company was split, Mamdouh Diab & Co. Company was born – starting from scratch again as the value above mentioned included the rights of holding 17 international agencies.
• Laners Egypt lasted for approximately 2 years before shutting down for good.

2. Line Of Business

• Since January 2000, Company focused on the same line of business, importing Billiards tables as well as all relative products. It’s market share at the time had not exceeded 45 % of a boom that had significantly declined due to government laws which refused any requests to issue any private clubs operating license.
• A great portion of the local market table manufacturers was neglected at the time, the reason being that very low end quality material was the main request which itself contradicted the company’s policy to import only high quality material.
• In 2004 the company decided to penetrate the market via local distributers on the basis that all such shipments would be directly offloaded in their warehouses without mixing such products with the high end ones. This itself compensated significantly the drop in revenue witnessed as a result of the boom’s fading out.
• This also self triggered the import of other amusement equipment such as mini-soccer tables, air hockey, as well as table tennis; all of a reasonable quality imported from China but however very price competitive in comparison to those earlier imported from Europe.
• By the year 2006 many competitors had shut down their business and diverted to other interests, we kept on striving with the same line of business on a profitable basis since our base of customers was wide enough to assist us with a constant flow of income irrelative to the decline in tables sales.
• Year to date 2009, our company had sustained a market share exceeding 90 % as far as high end products is concerned and approximately 60 % of the low end products market share.
• A small portion of the company’s income is obtained from a slim diversification of the main business line on shipments known to us a “one time shot", but still with products relative to the amusement industry.

3. Representations

Over the past 20 years Company has managed to represent the following list of International Companies, some of which on an exclusivity basis:

List of Tournaments done4. Achievements

Over the past 17 years the company has exclusively been assigned by the EFBS (Egyptian Federation Of Billiard Sports) all international Snooker and Carom tournaments held within the Arab Republic Of Egypt . In several occasions we supplied at our own cost the required tables for the tournaments , but charged for installation and maintenance during the entire duration of the tournament .